Wednesday, September 12, 2012

Vietnam and Sri Lanka tour operators focus on tourism promotion I Srimal Fernando I www.thediplomaticsociety.co.za

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Vietnam and Sri Lanka tour operators focus on tourism promotion.
 
By  Srimal Fernando, Asia Correspondent

Travel and tourism is one of the fastest growing industries in Vietnam. It is a major pillar in the overall economic field of the country. Tourism in Vietnam has become a major industry generating wealth and employment opening the minds of both visitors and residents to different ways of life.

The expansion of tourism in Vietnam continues to achieve spectacular gains. Tour operators forecast that tourist arrivals to the country are likely to exceed 6.5 million visitors this year (2012).

Currently China, Korea, Japan and the United States are the top four income generating markets for the tourism industry in Vietnam. The country made the optimum out of almost 13,000 hotels with a capacity of 265,000 rooms in 2011 (estimates). The bilateral ties growing between Vietnam and Sri Lanka have opened up a host of opportunities for Vietnamese travel companies to tap the rapidly expanding Sri Lankan tourism market and for Sri Lankan travel and tour operators to promote itself aggressively in Vietnam.

The Embassy of Vietnam in Colombo chose 15 leading travel agents from Sri Lanka to tour Vietnam in an eleven -day familiarization trip to Vietnam in August. The focus of the familiarization tour to Vietnam by the leading Sri Lankan travel agents was to increasing awareness about the destinations and increase connectivity. The inbound and outbound tour operators Hanoi Toserco, a state-run travel service company and Fidi Tour a large travel and leisure service company based in South Vietnam supported the familiarization tour at local level for the visiting travel agents from Sri Lanka. 

The visiting delegation at Hanoi Tosco office

The Sri Lankan delegation was headed by Deputy Head of the Vietnam Embassy in Colombo Phung Trong Tuan and Roland Gunesekara head of Sri Lanka's Safeway Travels. The travel agents from Sri Lanka visited Vietnam's capital Hanoi, Halong Bay, Danang in Central Vietnam, Hoi An and Hue the ancient cities,  and Ho Chi Minh City (HCMC)  in South Vietnam.

Ms Nguyen .T Phuong
General Director, Hanoi Toserco,

During the first leg of the tour the delegation visited the Hanoi Toserco, head office in the capital city.  General Director Nguyen .T Phuong welcoming the guest at the Hanoi Toserco head office remarked “The dream of bringing Sri Lankan travel agents to Vietnam became a reality by this visit” . Ms .Nguyen also said that “This group will be the bridge that will connect the Sri Lankan people with Vietnam”.

Mr Le Huu Minh,
Vice Director, Department of Tourism, Hue

On a visit to Hue the ancient city in central Vietnam the visiting delegation had an interactive dialogue with the officials and Vice Director Culture, Sports and Tourism Department of Thien Hue Province. Le Huu Minh the Vice Director said, “Hue has significant historical importance”. It is known as the festival city famous for 300 festivals with annual participation of local and international art groups visiting Hue”.

The travel agents had a fantastic experience in travelling from Danang in central Vietnam to South Vietnam beauty spot Ho Chi Minh City (HCMC) or Saigon.  The delegation had the opportunity to see some esteemed attractions in this cosmopolitan city followed by a visit to Củ Chi tunnels and a boat cruise on the Mekong River organised by the Fidi Tour Company based in South Vietnam. Mr.Le PhongTran the Director of in bound tour department of FIDI.Tour Company said that they want to tap new emerging tourist markets such as Sri Lanka.” We believe that we have a lot to offer to Sri Lankan travelers”. He also said  “we are working hard with leading tour operators in Sri Lanka to promote Vietnam as a tourist destination. Sri Lankan and Vietnamese tour operators are looking to promote aggressively targeting to achieve a significant number of Sri Lankan tour groups visiting Vietnam in the next few years.



 

( Source http://www.thediplomaticsociety.co.za/index.php?option=com_content&view=article&id=435)

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